Laura Geller, 68, Shares Her Best Products for Mature Skin

Dr. Anya Sharma · 2026-05-21

Laura Geller, the legendary makeup artist and founder of her eponymous brand, knows a thing or two about beauty at every age. At 68, she's living proof that great skin and a killer makeup routine only get better with time. And right now, she's sharing her top picks for mature skin, all on sale for Memorial Day. Whether you're looking to refresh your daily routine or find that holy-grail foundation, Laura's got you covered. Let's be real: our skin changes as we age. It gets drier, fine lines become more noticeable, and what worked in our 30s just doesn't cut it anymore. That's why Laura's recommendations are so valuable. She's not just selling products; she's sharing decades of experience and a genuine passion for helping women feel beautiful at any age. ### The Foundation That Does It All Laura's biggest secret? It's all about the base. She swears by her own Baked Balance-n-Brighten Color Correcting Foundation. This isn't your typical heavy foundation. It's a lightweight, buildable powder that actually blurs imperfections and evens out skin tone without settling into fine lines. The baked formula gives a natural, luminous finish that looks like second skin. It's a game-changer for mature skin because it hydrates and brightens instead of clinging to dry patches.  ### Eye Creams and Lipsticks: The Details That Matter When it comes to the eyes and lips, Laura focuses on hydration and a touch of color. She recommends using a rich, nourishing eye cream to prep the delicate skin around your eyes. A good eye cream can make a huge difference in how awake and refreshed you look. For lips, she loves a creamy, hydrating lipstick that adds a pop of color without feathering or drying out. Her go-to shades are soft pinks and peaches that brighten the face without being too bold. ### The Secret to a Natural Glow Laura also emphasizes the power of a good highlighter. But not just any highlighter—she uses her own Baked Gelato Swirl Illuminator. This product gives a soft, dewy glow that makes skin look healthy and radiant. The key is to apply it sparingly on the high points of your face: cheekbones, brow bone, and the bridge of your nose. A little goes a long way, and it instantly takes years off your look. ### Why These Products Are Perfect for Mature Skin Here's why Laura's picks work so well for women over 50: - **Lightweight formulas** that don't cake or settle into lines - **Hydrating ingredients** that plump and smooth the skin - **Buildable coverage** that lets you control how much you apply - **Natural finishes** that mimic healthy, youthful skin These products are designed to enhance your natural beauty, not mask it. And with the Memorial Day sale, you can snag them at a great price. ### A Quick Note on Application Laura also shares a pro tip: always apply makeup to well-moisturized skin. Start with a good moisturizer or primer, then let it sink in for a couple of minutes before applying foundation. This helps the makeup glide on smoothly and last longer. For mature skin, less is often more. Focus on a few key products that really work, and you'll look effortlessly polished. ### Final Thoughts If you're ready to update your beauty routine, Laura Geller's recommendations are a solid place to start. They're tried, tested, and loved by women who want to look and feel their best. Don't miss the Memorial Day sale—it's the perfect time to invest in products that truly deliver. Remember, beauty isn't about age. It's about confidence and finding what makes you feel amazing. Laura Geller proves that every day.