Cindy Crawford at 60: Beauty Secrets & Founder Insights

Dr. Anya Sharma · 2026-02-19

You know her face. You've seen her on countless magazine covers, walked runways in your mind, and maybe even tried that famous '90s mole look. Cindy Crawford isn't just a supermodel; she's become a symbol of aging gracefully and building a brand that lasts. Now at 60, she's sharing more than just poses—she's talking about the products she can't live without and what it's really like to go from face of a brand to founder of one. Let's be real for a second. Turning any age with a number that ends in zero can feel like a milestone. For someone whose career was built in front of the camera, you might think there's pressure. But listening to Cindy talk, it sounds less like pressure and more like perspective. She's earned it. ### The Desert Island Beauty Picks We all have those products. The ones you'd grab if your house was on fire or, in this fun thought experiment, if you were stranded on an island. Cindy's list isn't about the latest 12-step routine or the most expensive serum. It's practical. It's about what works. - **A great tinted moisturizer with SPF.** This is non-negotiable. Protection and a bit of coverage in one step? That's a desert island (and everyday) win. - **A multi-purpose balm.** Think something for lips, cuticles, any dry patches. Efficiency is key when you're building a beauty routine that has to last. - **A waterproof mascara.** Because even on a desert island, a little definition goes a long way. It’s about feeling like yourself. It’s a refreshingly simple list. It tells you her priority is skin health and subtle enhancement, not masking or transforming. There's a lesson in that for all of us.  ### From the Face to the Founder's Chair This might be the most interesting part of her journey. For decades, companies paid Cindy Crawford to represent them. Now, she's the one building the company. She launched Meaningful Beauty over 20 years ago, which feels like a lifetime in the beauty industry. She's seen trends come and go, but her brand has stuck around. She once said, "Being a founder means you can't just show up for the photo shoot. You have to show up for the tough meetings, the product development, the days when something fails." That shift from model to mogul isn't just a title change. It's a complete mindset overhaul. You go from being the asset to managing all the assets. It requires a different kind of stamina.  ### What 60 Really Feels Like There's a freedom that comes with experience. Cindy talks about it not as an end of something, but as a new chapter with less noise. You know what works for you—in your skincare, in your business, in your life. You stop chasing every new thing and invest deeply in what truly matters. For the aesthetic and beauty professional, there's a huge takeaway here. Our clients aren't just looking for a quick fix. They're looking for that same wisdom and curated simplicity. They want the desert island list for their own lives—the few, effective things that will make a real difference. Cindy's journey mirrors what we try to provide: lasting care over fleeting trends, and building a regimen that endures, just like her career has. So, the next time you're recommending products or designing a treatment plan, think about the desert island test. What are the true essentials? What provides both protection and enhancement? That’s the foundation of a routine, and a brand, that stands the test of time.